—CASE STUDIES

Selected Client Work

Seven client builds in detail: what the situation was, what I built, the decisions behind it and where the work landed — compliance, finance, SaaS, real estate and more.

COMPLIANCE & INSPECTION2025

DeLead NYC

A lead paint compliance site engineered for inbound calls from New York City property owners.

READ THE DELEAD NYC CASE STUDY ↗

FINANCE & ADVISORY2025

Black River Capital

An investment-grade site with a restrained capital-markets tone built for credibility over volume.

READ THE BLACK RIVER CAPITAL CASE STUDY ↗

SAAS & STARTUPS2025

Proxxee

A product marketing site on a reusable component system so the team can ship pages without me.

READ THE PROXXEE CASE STUDY ↗

REAL ESTATE2025

Salmon Real Estate

A listing-led site with map, agent and enquiry flows that route straight to the right person.

READ THE SALMON REAL ESTATE CASE STUDY ↗

LEAD GENERATION2025

LeadLeads

Conversion-first funnel pages wired to automated lead routing and follow-up.

READ THE LEADLEADS CASE STUDY ↗

CONSULTING2023

SD Consulting LLC

An advisory positioning site built for credibility, clarity and long sales cycles.

READ THE SD CONSULTING LLC CASE STUDY ↗

ENTERTAINMENT2024

Fat Boy Izzo

A loud, video-forward personality site where the brand carries the whole experience.

READ THE FAT BOY IZZO CASE STUDY ↗