—INSIGHTS

Notes On The Work

Long-form notes on what actually works: what a service business website must do, SEO now that AI answers first, vibe coding in production, and ads, social and site as one system.

WEBSITES8 MIN

What a service business website must actually do

Most small-business sites are brochures with a contact form bolted on. A site that earns work behaves like a salesperson: it qualifies, proves, and asks.

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SEO & AI SEARCH9 MIN

SEO when AI answers the question first

Assistants and AI overviews now sit between the searcher and your site. That changes which pages earn attention — and it rewards the same specificity good SEO always did.

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VIBE CODING10 MIN

Vibe coding in production: where AI-built apps hold up

Describing software and getting a working app is real. Knowing which projects survive that route — and which quietly need an engineer — is the whole skill.

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GROWTH SYSTEMS8 MIN

Ads, social and website as one system

Most businesses buy these three separately and wonder why the numbers do not add up. The leaks are almost always at the joins.

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